Small Business Marketing Ideas
Business owners in Oregon face many challenges. Previously, the most burdening of challenges was paying very high taxes. Unluckily, the new taxing plan is not friendly either. In turn, business owners have been forced to come up with other strategies to cut down on costs. Here are common marketing strategies that are expected to do well in 2017.
Businesses are considering outsourcing today for them to thrive. Nonetheless, the strategy comes with its fears. To many outsourcing is a costly affair that can be avoided by handling all tasks internally. In spite of the fears, this approach has potential in the future.
The popularity will not only be in Oregon but also in other states. There are protectionist efforts by the Trump regime to stop outsourcing but it has countless benefits to small business owners. The only aspect that could restrict this trend is heavy taxation. This can cripple the economy as a result of businesses having high operational costs. Moreover, companies have an understanding of the advantages of hiring experts that are knowledgeable about new strategies. It is for this reason that many businesses bring consultants such as Silverback Strategies to create new techniques and come up with clear objectives. Hire dependable consultants to avoid wasting time and money. You can find them online and through referrals.
Entrepreneurs have also developed a liking for mobile trends. Small companies benefit more from mobile traffic than the normal. Any company with a website cannot lack a single responsive layout this days. In this regard, businesses are customizing their sites to fit the client in aspects such as user friendliness, entry and user experience. The mobile strategy helps reach many clients and is useful for local-based organization.
One more effective approach is content marketing. Formerly, it was seen as highly marginal but is now appreciated. Companies understand the importance of SEO tools particularly at the local level and modify their content to fit the tools. Companies prioritize sensible and up to date blogs. More so, they know the value of informing clients through guest blogging where all content is for free.
Advertising through videos is also trendy. Small businesses can now share videos via Facebook and YouTube. Research shows that videos attract seven times as many clients as other content.
Last but not least, client retention is vital. That can be achieved through loyalty programs. This approach is not only useful to small businesses but to big organizations such as banks as well. For instance, banking institutions post adverts and videos showing their effect in the community and that extends their popularity.
Businesses are embracing change this year by use of new strategies to make them competitive in 2017. Companies are adopting new techniques to propel them to gain competitive advantage this year. The tactics should focus on direct connection with clients. They should include loyalty programs and social media interaction.