Why SEO in Digital Marketing?
Coming to SEO and digital marketing, we may want to start looking at it by painting two kinds of scenarios of business establishments and operations, where one is a shop or outlet that has no signage on it or anything in particular telling about the business and the other is one that has the right signage, a name and a product image and logo about the business. With this backdrop, we see the fact that in the case of an outlet that has no signage of any sort to it, will be looking forward to attract customers to it in those who would drop by and just check on what it is that they may find from the facility that would interest them. On the other hand, with a shop that has the right signage and a name, these would definitely attract so many people off the streets who would come to the outlet, know what it is that they have on offer and some of them would even go ahead to refer their friends to your shop out of the experience that they had dealing with your shop.
The above case scenarios relate to two kinds of business websites, the first a picture of a business website that is not optimized and the second is a paint of a website that is duly optimized. This post takes a look at some of the basics you need to know about SEO and how important it is to digital marketing so be to check it out!
Looking at SEO, which is basically an acronym for Search Engine Optimization, this is essentially the steps and processes that you would take to ensure that your website is easy to find, easy to crawl and as well easy when it comes having the web page categorized. The “streets” online and the marketplace is filled with lots of other companies and as such, you need to ensure that your storefront, that is your business website, is optimized in such a manner that makes it easy for your customers and prospects to find it. In essence, when it comes to what SEO entails in general, it can be said to be a collection of all the strategies that may be involved in the efforts you put in your digital marketing efforts that are geared towards helping drive as many customers there are online to your business, that is using these online channels. To achieve, you need to ensure that your website is ranking at the top of the search engine results pages, SERPs.