How Google Algorithm Affects SEO?
It can be mysterious to try to understand Google algorithms and those that are used by other search engines. Well for this, let us start from the very beginning.
Algorithm is a kind of mathematical process used by a computer to solve problems or answer questions. Since the time when Google was first launched in 1998, they became the leading search engine. Search engine algorithm on the other hand was created in order to find files online. There are various algorithms that are used by Google but the very first algorithm that was ever used is Google PageRank, which job is measuring the importance of websites. The function of such is counting the quality and quantity of links to a particular website to be able to determine its importance and thus, its ranking is compared to other pages in the same category or field.
Google used the assumption that websites must be given with more importance if it has more links compared to others and as a result, it rates the site with a higher ranking on SERP or Search Engine Results Page. PageRank happens to be as the most known and used algorithm utilized by Google. The truth is, there is now a whole industry of businesses that are making the most of PageRank which is simply called as SEO or Search Engine Optimization.
Whether you believe it or not, more than 500 to 600 times per year is how Google’s algorithm is changed per day. Changes are implemented to be able to make the search experience a lot more relevant for users. Many of the changes are actually minor and not typically change the ranking of the website to noticeable degree. For almost 20 years, Google keeps refining their search engine service which becomes more complex along with their immense algorithms that affect how websites are being ranked.
The truth is, both named and named as well, there are major Google update have been rolling out on a regular basis. Companies that are providing SEO services are devoting a great amount of their resources to find out how each is affecting the website they’re managing. The stakes are so high most especially for sites that are engaged in the ecommerce industry. You can expect that the website is going to rate well if it is built and well maintained following the best practices with focus on unique content as well as easy to navigate user experience. Having a strong website ranking will soon lead to a superior page rank which will then deliver more traffic to the website.