Google Planner: The Lifeline For A Successful SEO
If you are currently running a business, you will agree that choosing the right keywords us very tough. The bad thing about optimizing your page with wrong keywords is the few sales you will get at the end of the day even if there is a lot of traffic going on.
Why use Google Planner
The importance of having a Google planner is the fact that it tries to optimize your pages or PPC campaigns for the keywords that are too expensive or competitive. There is no point in targeting the keywords that are competitive if the thousands of visitors they do not want to spend any money on the product or services you are offering to them.
Google planner is not just about identifying high traffic keywords. What keyword research is really about is identifying keyword phrases that have a really good probability of making you more cash at the end of the day!
You also need to be focus more on searching keyword phrases that are connected with individuals who are searching to take action. Action focused keywords are the phrases that will make you the most cash.
For example, if a keyword phrase contains the word “buy” or “review”, it suggests that someone is looking to buy something sometime soon, either straight away or once they have read a review that confirms that their buying decision is a good one.
The best thing about availing to Google planner is to be able to know the grounds behind the person searching for that specific keywords. Were they simply searching for free advice and information, or were they looking for something with credit card in hand?
Through Google Planner tool, it would help you a lot if you are struggling to identify the intention. Select the option to display the average cost per click for each phrase returned, and then sort the keywords by cost per click, highest to lowest. Generally, the keywords that are being generating the most cost per clicks are the ones that have highest purchasing intent.
This follows because advertisers are prepared to pay more for keyword phrases that make them the most cash. So if advertisers are paying two dollars per click for a keyword, it’s because that keyword is generating sales.
In order to generate more cash, concentrate your online marketing efforts on optimising your sites and campaigns on the keyword phrases. The Google planner helps you to not simply choose keywords that generate the most visitors; you need to find keywords that will bring you the most cash.
the Google planner works well to those who want to generate more cash out of their business venture.