Going online to look for homes and to find realtors is an increasing phenomenon among many people today. More than 80% of home buyers view the websites relating to real estate’s as the most important source of information recent surveys have shown. When hunting for a house, about 40% of home buyers also go online. A lot of opportunities been created by the online platform and the realtors should take advantage of it. Real estate professionals should also take advantage of the traffic.
Business people in real estate can take several steps to optimize their real estate websites. One of them is to have target local keywords. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. The developed local keywords should repeatedly appear on the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. writing blogs about those particular properties is one way to attract traffic. The blog should target a particular property’s address that buyers will be looking for in the search engine. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. About two hundred words should be developed to describe features of the home in addition to a standardized description for the content description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. The reason for this is that they are important on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. It is vital to capture the property testimonials in addition to videos. Adding a video to a page increases the traffic of inbound link by three times according to research.
Having the website designed to work on mobile devices is the fourth aspect. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.