The world of digital marketing is constantly evolving and thus, it is essential to stay updated on the current trends. By managing these changes and calculating the statistics to analyze them is no easy feat and you probably need all help that you can get. Well lucky for you, there are now tons of applications made for digital marketing which you can install easily on your phone or computer.
Number 1. Wistia – this is actually a company that offers video hosting service for various businesses. If you are in the digital marketing world and using video content most of the time, then Wistia app is going to be an invaluable tool for your digital marketing needs. In addition to that, this makes it possible to post responsive videos at high volume while offering in-depth statistics.
Being able to have the stats on your side makes it possible to analyze your videos and help you decide which videos are more effective and which ones you should get rid of.
Number 2. Keyword explorer – this is created by Moz, which is a marketing analytics software company. In the market today, Keyword Explorer is literally among the top keyword research applications that you should have. As you enter the keyword phrase in the app, it will give you tons of relative info on virtually everything that you need be it page ranking potential, related keywords, generated traffic per month and so on. It is basically one of the most comprehensive tools you can find.
If you are running a digital marketing campaign, then this is without a doubt something that you should not disregard.
Number 3. Hotjar – one of the vital factors that helped digital marketers succeed in digital marketing is being able to know the things that interests visitors and to what they’re clicking on. Being able to know this info can help you to optimize your page and convert as much traffic as you can. Fortunately, you can know where do users click on your page by making use of Hotjar.
Keep in mind, digital marketers who understand and know their users are more likely to be successful.
Number 4. ScreamingFrog – proper auditing of your site is an integral part of quality digital marketing. Auditing your page without making use of any tools or program is going to waste your time; this time that can be spent otherwise on the core functions of your business. Well fortunately, you don’t have to do manual auditing of your site because with ScreamingFrog, the app will be doing the auditing on your behalf.