Protect your Business Reputation Online: Here’s How
The most valuable asset of a business is its company’s reputation. Losing clients and sales is possible if it’s tarnished. Showing that bad reviews are not always what they seem they are and the things that you can do about it is what this article is all about. In life and in business, we stand or fall on the status of our reputation. Companies spend many years and a lot of money doing staff training, customer service policies, listening to customer feedback and more in order to build a strong, solid and positive reputation. A reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill placed words, despite everything a business can do. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Furthermore, it is not new that there has been a big competition of businesses out there, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you.
As we know, it is perfectly normal to feel angry or upset about bad comments that others say about your business, but you need to control yourself and should not lash out at all cost. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. What people respects is that you have admitted that you committed a mistake and sincere to make it right. Your business motives and ethics, will build more confidence because of this.
Often, we take these bad comments as an attack on us personally. You can easily be put under public examination by the way you react to negative comments, as a business. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.
Attributed by: Discovering The Truth About Services