The Benefits of Pay Per Call Marketing
Today, there are more in excess of a billion smartphones worldwide. And with the handiness of click to call, businesses are observing more customer-initiated phone calls coming in through their mobile marketing efforts. In fact, it is predicted that yearly calls to businesses will rise to 162 billion in 2019–more than twice the 2014 volume!
With calls getting the rise, developing your business or performance marketing program with pay per call markettechniques seem like cake. But below are bottom-line benefits pay per call markettechniques offer:
Maximized Top Value Leads
Pay per call markettechniques are the most efficient manner of capturing your mobile audience. Rather than directing mobile customers to a landing page that has your form, they can just tap a click-to-call call button to connect with your business. More than half of mobile actually searchers say that they regularly have to call a business from a mobile search ad. Even in the digital era, customers are buying over the phone more than ever.
Quality Control and Security
Marketers, specifically performance-based marketers, are particularly conscious about the quality of their leads, considering a positive ROI depends on it. By adding phone calls to your marketing campaign, you’ll notice a rise in lead quality soon and for two key reasons:
First, as previously mentioned, phone calls are naturally higher quality in comparison to digital leads because callers have stronger buyer intent. Additionally, calls have 100% contact rates, as opposed to digital leads which could be old, recycled, or simply impossible to contact.
Secondly, using pay per call, quality controls will be at your disposal, so that the only calls you get are those you want.
With pay per call, you’ll capture new leads and customers, and you will see a bigger return on your media investments. Essentially, you’re monetizing a whole new traffic stream, and when you pump up lead volume, and maintain or even increase quality, you have a fail-safe technique for a better ROI.
Full Visibility and Control
Being a digital marketer, you’re accustomed to getting insights into online conversions and the path to purchase. With pay per call, you enjoy the same kind of visibility, as well as insights you will never get from digital transactions. Pay per call markettechnique analytics give you:
Origins of call traffic
> Most effective campaigns and affiliates
Call conversions and results
> Patterns in customer behaviors
> Extensive caller profiles
> Complete view of the path to purchase
Pay per call markettechniques also offer overall control of the call experience. With access to these insights and tools, individual campaign and general strategy optimization becomes a lot easier and more productive.