Guide to Writing Business Blogs
Writing for a company blog instead of a personal one has its differences, although it is a great way of expressing your feeling and thoughts about things, a business blog involves the whole company and will be quite difficult to make an honest representation of their view and feelings. So if you have a small startup business and there are things you want to say on social media, whatever it is that is on your mind will definitely be heard throughout the industry.
If it is a strong online presence that you are after, then a business blog will help you do that. With the pages added to your website, a business blog will prove to be valuable to your customer and potential customers alike. With a business blog in your pages, your website’s SEO can be boosted to end you with a high rank in search engine results pages.
It is recommended that you get a social media manager to help you increase your online exposure through your blog. It is possible to promote your blog is you use a local marketing agency if you cannot find a social media manager. But, before doing that, here are some tips that you can use while writing your company blog.
A great feature for your business blog is an interview with your employees to let your customer know what they have to say about working in your company. When you are choosing who among your employees to interview, choose someone who has been there for the longest period of time and someone who is outspoken. This interview should be recorded, where you will ask your employee a number of questions to which he will respond to, and these video series can be made into a series of podcasts for the purpose of letting your customers into a better understanding of your company through the eyes of someone who is working for it.
The business blog should encourage your customers or potential customers to look forward to buying your products. If you present your next product in a video form, what you can expect next is a series of questions from your customers or potential customers about technical spec and other details of your product. Teasing people with specs or concept drawings is one way to draw worldwide attention to your company since they will become curious and ask many questions. This will eventually be good publicity.
If you are having sales then people need to be informed about it. Despite the sale, there will be people who will pay the price of your products. Posting your sale on social media is one way by which people will not miss your sale. This will make them feel grateful that they are following you in social media.
You should also add progress updates to your blog post. Your latest products or services should be published.