PR is constantly evolving and 2019 is bound to deliver PR and marketing challenges and solutions.
2018’s PR predictions recognised that the wider use of artificial intelligence and the rise of influencers to empower a brand would affect how PR and marketing agency specialists operated and reached consumers. Influencers still hold sway this year and AI will continue to gain greater interest. PR and marketing to a device requires a different approach than to the consumer. This challenge is being met confidently by PR agency teams.
At leading PR firms, including food and drink specialists Ceres PR, the professionals stay alert to trends and get ahead of them. They work hard to ensure that every viable PR channel is employed for maximum positivity and brand awareness, increased market share, profits and presence.
Three PR trends in 2019:
- Generating content which increases the probability of likes and shares online is the equivalent of good old-fashioned word of mouth. Consumers can become unofficial brand ambassadors as they discuss and recommend your brand or product with friends, family and colleagues. Brand storytelling is a primary tool; this delivers the brand message via a narrative. People enjoy stories, not being sold to, so