Top Ways to Use Social Media to Create a Strong and Trusted Brand
Social media has provided a way through which people connect with each other, groups, and brands. Facebook and Twitter alone has millions of signups which have made many businesses realize the need for having a solid social media marketing strategy that will both promote their brand as well as build strong relationships with their clients. Discussed herein are some ways in which small businesses can embrace the use of social media to build their products and engage with the supporters.
Share your Product Descriptions with the Followers
Many new businesses are selling products that are not well known yet and need a boost in the market to get off the ground. One sure way of having people be aware of your product and know how to use it is by creating a product demonstration video. The video can be posted on YouTube and then share it across all your social media sites to reach your customers. Make an introduction of the product and then take your viewers through a step by step user guide so that they can understand better your brand and other items that you offer.
Empower Customers to Take Part
To achieve the best results out of your social media marketing efforts, remember that your customers need to be engaged and given a key part in building your brand. You can create surveys and polls that can be quickly accessed and filled in by your followers to help you get a better idea of what they think of your social media profiles, your products and services and more.
Have Customer Contests and Rewards
One of the best parts of marketing a business through social media is that the customer re-tweets, shares, comments and likes can go a long way. Most of the time, social media users won’t rush to share something unless they are getting something in exchange for doing it, or it is significant to them. One way to do this is by giving rewards and social media sharing contests like the ‘refer a friend’ reward where the new customer along with the existing followers get a discount on their next purchase when they share a link.
Offer Support to Good Causes
Along with showing your knowledge and expertise on social media, do not forget that it is also one of the best platforms when it comes to showcasing the caring side of your brand. Use a social media poll to determine which charitable causes are most preferred by your customers, then using social media create awareness and even fundraise on behalf of the chosen charity. Today, customers not only look for brands that sell good products and provide excellent customer service but also prefer to associate with brands that support similar causes to them and portray a human side.