The Psychology of Colors in Logos
It’s a fact that humans love color. The fascination in fact does not wane with time. It also conveys messages, evoke emotion and is able to add brilliance towards different things. Not only that, color also has a crucial role with logos.
Yellow is Optimistic
All of us had been taught since kindergarten that the color of the sun is yellow, which is why it’s easy to understand that yellow evokes feelings of optimism, clarity and warmth. Yellow likewise is a rich color, which is often associated with treasures and gold. The fact that yellow is a bright color, it can easily stand out at busy surroundings.
Confidence of Orange
Orange would be a color that doesn’t just let anyone pass without it being noticed. It could easily stand out in a crowd and has confidence of becoming the center of attention. Another thing about the orange color is that it also signifies being youthful, creative and enthusiastic. Orange also is a kid-friendly hue. This is very effective when it comes to luring those with a sweet tooth.
Red for Energy
Red is the kind of color that can easily raise your pulse rate through simply looking at it. This is a powerful color which is exciting, warm, urgent and sexy. It is also the color of romance, blood and classic roses. This is a color that’s often used in the entertainment industry.
Purple is Imagination
Purple is royalty. This conjures images of opulence, grandeur and also mysticism. This could activate the imagination of a person and enthralls people’s eyes. A brand that uses the color of purple is able to draw customers searching for an experience which is a step away from the ordinary. It also carries a sense of wisdom.
Blue for Dependability
Just by sitting by the ocean on a clear day and stare up at the flawless sky will let you immediately know that blue is a calming color. This likewise signifies being mighty like the sky and ocean. It conveys feelings of dependability, strength and tranquility.
Growth with Green
Though earth is considered as a blue planet, there’s a lot of green in it. The color green symbolize peacefulness and serenity and also conveys the idea of growth. Whole foods also takes the advantage of it because people associates green with health.
White and Black for Elegance and Simplicity
The black color symbolizes professionalism and credibility, but this can also be edgy. White is clean and is pure. Through using them together, it creates a logo that’s beautiful and timeless.
The psychology of colors is actually a deep subject to which fascinates people.