Syndication – Effective Announcement
There are many industries in the world that use the term syndication. However, the meaning implies the same thing regardless of the industry. The basic meaning of the term is the integration of materials from different sources to be consolidated and reused. Historically, banks and other financial institutions have been using syndication in relation to loans. However, other industries like the media industry have also taken up syndication.
In relation to the media industry, syndication refers to the outsourcing or supply of media content from outside the media house. This content is then integrated with other content generated within the media house. The consolidated information is then used as content owned by the media house. This is syndication.
Newspapers have historically relied on syndication to provide great content to its readers. Sometimes areas that require creativity cannot be satisfied by staff of the media house only. Things like columns, comics and horoscopes are then outsourced. The content received is then reformatted. The content is then integrated with other content from the media house. It is at this juncture that the newspaper is printed, ready for dissemination.
The internet has become one large platform for information dissemination …